Diffusion Theory #9

     Many technological advances have been made in the last 100 years, and with that many ideas have been innovated to newer and better models. But why do some pieces of technology adapt with the times wile others get left in the dust? Diffusion theory tell us why something fades and why other things stick around. 

    Diffusion theory talks about how and why new ideas and technologies are spread. There are a few factors that weigh on new ideas, one of which being that it has to be widely accepted for it to succeed. There has to be a wide target audience to be able to adapt in the first place. Even looking at the drone, there was wide acceptance when they first were introduced for military uses, called the first adaptors. As time went on and the uses for drones was getting pretty standard, the market had to adapt. That's why the technology moved away from strictly military use to something more recreational like video recording. 

    Products, as well as ideas can be influenced by diffusion theory. Going back in history, the 19th amendment was a great example of diffusion theory. It took over 100 years to get the full idea off the ground, but still showed the different waves of adapters. Through this, we can look at why people chose to be early adaptors or chose not to involve themselves at all. Some people might be against innovation because they are comfortable with how things work already and don't see a need for change. On the opposite side, someone might adapt right away because they see the need for something new. It all depends on how your beliefs and culture stands. But the main reason people adapt is to figure out if the benefits outweigh the negatives. As long as that holds true, products and ideas will continue to change due to peoples perceptive and attitude towards improving.